Useful stuff for people who run a business.
Plain how-tos for getting paid, getting found and getting home on time. No hype, nothing dressed up as a miracle.
Do I need a website if I have a Facebook page?
The honest answer is “probably, yes”. Here’s why, and what the smallest useful one looks like.
4 min readEmail marketingEmail subject lines that get opened (and the ones that don’t)
Short, specific, and sounding like a person. With examples to steal.
4 min readSocial mediaHow often should a small business post on social media?
Less than you think. Pick a number you can keep, and keep it.
4 min readEmail marketingHow to write a newsletter for your small business (that people open)
One useful thing, one bit of news, one ask. Here’s the shape, and a template.
5 min readSocial mediaWhat to post on social media when you run a small business
Six kinds of post that work for real businesses, and where to find them in your week.
5 min readWebsitesWhy isn’t my website getting me customers?
Usually one of five things, and most of them are words, not design.
5 min readGetting paidHow to chase an unpaid invoice (without sounding desperate)
Three emails, in order, word for word, and what to do when they don’t work.
5 min readGetting paidHow to follow up on a quote (the email that gets a reply)
When to send it, what to say, and why one question beats three paragraphs.
4 min readGoogle & local SEOHow to get more Google reviews (without begging)
Ask at the right moment, with a link that works. That’s most of it.
5 min readGetting paidHow to make an invoice: what it must say, and what’s optional
The lines every invoice needs, the ones that get you paid faster, and a free maker.
4 min readGoogle & local SEOHow to reply to a bad review (and not make it worse)
Wait an hour, keep it short, take it offline. A template for the ones that sting.
5 min readAI, explainedWhat is an AI agent? A plain-English answer
A to-do list that does itself, after you say yes. No robots in this one.
4 min readGoogle & local SEOWhy doesn’t my business show up on Google?
Seven boring reasons, and the fix for each. Most take an afternoon.
6 min read
Rather not do it yourself?
Tell Flexi what keeps you at work late. He does it every week, and asks before anything goes out.