Websites
Why isn’t my website getting me customers?
Usually one of five things, and most of them are words, not design.
Oct 4, 2026 · 5 min read
Either nobody is arriving, or the people who arrive don’t do anything. Check which first. Then the usual fixes: say what you do and where in the first line, show a price or a range, make contacting you one tap, and show proof that you’re real.
You've got a website. It's live, it looks fine, and the phone isn't ringing because of it. Before you redesign anything, find out which of two problems you have.
Problem one: nobody's arriving
Check your visitor numbers (your website platform or Google Search Console will show them). If almost nobody visits, no amount of nicer design will help.
Usual causes:
- Google doesn't know your site exists yet. Add it to Google Search Console.
- Your pages don't say what you do and where, so Google can't match you to searches.
- Your Google Business Profile isn't set up, or doesn't link to your site.
Why doesn't my business show up on Google? walks through all of it.
Problem two: people arrive, and leave
If people visit but nobody calls, it's usually the words, not the design.
1. The first line doesn't say what you do. "Excellence in every detail" could be a dentist or a car wash. "Emergency plumber in Denver, 7 days a week" can't.
2. No prices. People leave to find someone who'll give them a ballpark. A range is enough: "Most bathrooms cost $X–$Y."
3. Contacting you is hard. A form with twelve fields, a phone number hidden in the footer. Put a tap-to-call button and a short form at the top, and again at the bottom.
4. No proof you're real. Photos of actual jobs, reviews with names, how long you've been doing this.
5. It's slow or broken on a phone. Most visitors are on their phones. Open your own site on yours, on mobile data, and be honest about what you see.
Do one at a time
Change one thing, wait a few weeks, see what moves. Changing everything at once means you never learn which fix worked.
(If you'd like a second pair of eyes, paste your address into the website rebuilder: it reads your site and tells you what's missing before you sign up. I'm the one reading it, so be nice.)
- Some businesses mostly get work by word of mouth, and that’s fine. The site’s job is then to reassure people who already heard of you, not to find strangers.
Tell Flexi in a sentence. He does it every week, and asks before anything goes out.